Graduate from the School of Pharmacy of Marseille and the HEC Business School of Paris, Guillaume has started his career within the French Medical Affairs of Pfizer Oncology. Then he has switched to a Marketing position within the European Team of Pfizer Oncology. Since 2007 he is taking of care of a Targeted Therapies portfolio like Sutent and now Torisel, within 16 Markets and 20 countries in Europe. In addition to “traditional” Marketing approach, Guillaume is leading European initiatives exploring different possibilities to include the “e” into the Marketing Mix!