e-Patient Connections 2014

The Internet, social media platforms and mobile health applications are enabling patients to take an active role in their own healthcare like never before. Patients are empowered not only to share their health experiences but also to gather information about their disease and talk to doctors about their health outcomes in a more informed and interactive manner. It is no surprise that hospitals, physicians, government institutions, payers and pharma are finding ways to connect with these digital communities in order to understand and validate the vast health information exchange and ultimately help develop more patient programs that improve medication adherence and increase patient engagement.

Some of the challenges that these multiple stakeholders face when connecting with ePatients include finding suitable communication channels, navigating the data, understanding the regulatory landscape and delivering relevant information for the patient. The ePatient Connections 2014 conference will explore ways to understand and overcome these challenges while bringing together all key players.

TOP FIVE REASONS TO ATTEND

  1. Participate in an environment where health communicators from different industries compare and contrast the benefits and disadvantages of ways to connect with empowered digital patients
  2. Through case studies, learn how pharmaceutical companies have used social media platforms to communicate with online patient communities.
  3. Have the opportunity to engage in the conversation between ePatients, government institutions, physicians, hospitals, payers and pharma
  4. Understand the current regulatory landscape for communicating and engaging with ePatients by discussing the major major challenges faced when communicating with online communities
  5. Learn about the latest trends in mobile health, telemedicine, and games for health

Who Should Attend

  • ePatients and Caregivers (at the core)
  • Providers (Physicians, PAs, NPs)
  • Healthcare Professionals (Pharma, Biotech, Payors, Hospitals)
  • with responsibilities in the following areas:
  • Marketing
  • eMarketing
  • Digital Marketing
  • Social Media
  • Patient Recruitment
  • Medical Communications
  • Physician/HCP Marketing
  • Product Management
  • Multi Channel Marketing
  • Information Technology
  • Legal/Regulatory
  • Component suppliers / Vendors
  • Marketing Service Providers
  • Digital Marketing
  • Interactive Marketing
  • Advertising Agencies
  • Consultants
  • Technology experts