On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis”...
If anyone had any lingering doubts about an unprecedented era of inclusion and transparency promised by pharma’s newfound, if tentative, embrace of online social media, then last month’s Digital Pharma Europe conference must have gone some way to soothing them. Here, Novartis companionably took...
I have spent the past few days in Berlin at the Second Annual Digital Pharma ExL Conference. It was a notable get-together for a number of reasons, including presenters who were extremely knowledgeable and understanding of both the potential of social media, and of the realities that must be faced both externally and internally in its use by a highly regulated industry like the medical products industry.
